They have turned to cooking to create experiences that they may have paid for in a restaurant in a different economic landscape. They are open to less expensive beauty products and feel that these products can work as well as costlier options. They have adopted a very self-reliant approach to healthcare and are generally trying to eat better to live healthier.

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— Millennial Shoppers: Tapping Into the Next Growth Segment (via megamashup)

(via megamashup)